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All 60 Senedd Members came together to remember the late Caerphilly representative Hefin David – and call for change in the way suicide is reported in Wales.

Labour’s Dr David, who represented Caerphilly in the Senedd, died by suicide last August aged just 47.

His partner, Cynon Valley MS Vikki Howells, is calling for stronger adherence to the Samaritans’ Media Guidelines for Reporting Suicide.

In 2024, 436 people died by suicide in Wales, of which more than three-quarters were men – with middle-aged men having the highest rate of any group.

Ms Howells pointed to global research showing how certain types of media depiction of suicide – explicitly describing a method, sensational reporting, or excessive reporting – can lead to imitational suicidal behaviour among vulnerable people. 

In contrast, coverage describing someone coming through a suicidal crisis can encourage vulnerable people to seek help.

Politicians from all parties joined Ms Howells, as well as Dr David’s parents, representatives of Samaritans Cymru – who have been providing critical support to Ms Howells in this work – and mental health charities Mind, Platfform and New Horizons – for a cross-party photocall on the Senedd steps.

Ms Howells, a former teacher at Caerphilly’s St Cenydd Comprehensive School, said: “Our Senedd is at its best when it stands united, and it was a powerful end to this Senedd term for members to come together in memory of Hefin one last time. 

“People who have been bereaved by suicide, particularly those close to the person who has died, will be profoundly affected by such a traumatic loss.

“Journalists should be aware that people who are bereaved by suicide are four times more likely to attempt to take their own lives, reinforcing the need for extra care and consideration with interviews and how stories are published.

“We are calling for a stronger adherence to these guidelines across Wales in order to protect bereaved families and vulnerable people.”

Ms Howells continued: “Suicide could affect any of us. One in four of us experience suicidal thoughts and every life lost to suicide leaves behind a ripple effect, with friends, colleagues, families and communities in deep pain and grief.

“We must do more to encourage people to reach out for help when they need it to prevent these tragic deaths. Responsible media coverage is a vital means of achieving this goal.”

She added: “I am so grateful to all my colleagues from across the Senedd who have signed this letter so we can call for change with one clear and united voice – thank you so much”.

Neil Ingham, of Samaritans Cymru, thanked Ms Howells for her “tireless campaigning” and said it he was “encouraged to see this display of cross-party support”.

“Our media guidelines are needed now more than ever,” said Mr Ingham. “The evidence is clear; responsible reporting, alongside stories of hope and helpful signposting for support, can help protect the most vulnerable people across Wales.”

When life is difficult, Samaritans are here – day or night, 365 days a year. You can call them for free on 116 123, email them at jo@samaritans.org, or visit www.samaritans.org to find your nearest branch.