There’s been a lot of noise surrounding the first “Google Juice Bar” event in Cardiff this week through which Google says it wants to help Welsh businesses improve their online presence.
It may be a very altruistic gesture by the company which, by the way, leads the way in generating search engine revenue, but the authority of the Google brand will undoubtedly attract people.
Caerphilly Business Forum has run events to help businesses move into the digital age, and I’m sure we’ll run more again as there is a constant demand for them.
Some members have been encouraged to start using social media to raise their profiles. Others have been introduced to digital tools which can improve their business efficiency.
But there are still many businesses – especially smaller ones – which haven’t yet engaged with digital technology.
Often this is because key people don’t understand the benefits. Some haven’t the confidence to try it. Others are wary of the expense.
A recent poll of small businesses across Europe’s asked if IT would be integral to driving their businesses this year. 76% in France and Germany thought so, followed by 73% in Spain, 68% in Italy and – in last place – 51% in the UK. However, most businesses accept that they can’t avoid it forever.
So when should they make the leap into the digital world?
To me, the sooner the better. But there are warning signs which firms not using up-to-date technology must be aware of.
When they are struggling to carry out routine duties efficiently it’s time to update. Similarly, when they find themselves losing pitches because they can’t offer things would-be clients now expect, the alarm bells should ring.
And when their competitors succeed with a much smaller headcount by using cloud technology or virtual offices, they must change – and change quickly.
There is a saying “if it ain’t broke, don’t fix it”. That mantra should now be consigned to the history books before it becomes the death knell of numerous small businesses.
Andrew Diplock
Chairman, Caerphilly Business Forum
For more information about Caerphilly Business Forum and its events call 029 2125 1395 or email Natalie@cbforum.co.uk