Peter's paints its packaging red in support of Velindre

Velindre charity director Paul Wilkins, left, and Peter's managing director Mike Grimwood — Velindre charity director Paul Wilkins, left, and Peter’s managing director Mike Grimwood

Bedwas-based Peter’s Food Services has rebranded its packaging to red for the first time ever in support of cancer charity Velindre.

Peter’s has a ‘long-standing’ partnership with Velindre, and helped raise more than £53,000 for the charity last year by sponsoring its Castle 2 Castle event.

This year, on top of the Castle 2 Castle run in September, Velindre has relaunched its ‘wear red for Wales and Velindre’ campaign. So far it has raised more than £10,000.

In addition to local fundraising, Peter’s managing director Mike Grimwood, alongside the management team, has taken part in a number of charity bike rides and hikes for Velindre. This includes climbing Mount Kilimanjaro, cycling from Paris to Bordeaux, completing the Las Vegas 3 Canyons ride, and conquering Sa Calobra in Majorca.

The fundraising events raised nearly £1.6m for the charity.

The next challenge facing the Peter’s team is a 625km bike ride from Cocoa Beach to Key West in Florida.

Mr Grimwood said: “As a brand deeply rooted in our community, Peter’s are proud to support Velindre’s Wear Red campaign.

“Velindre holds a special place in our hearts, as some of our own team members, family and friends have experienced the exceptional care and support provided by the Velindre Cancer Centre first-hand.

“Together, we aspire to make a meaningful difference in the lives of those battling cancer, championing hope, and contributing to a brighter future for our community.”

Kylie McKee, head of fundraising at Velindre, said: “The generous ongoing support of Peter’s is one we are incredibly grateful for. We want to spread the word about this campaign to as many people, organisations and groups as possible and encourage everyone to get involved to raise vital funds for Velindre.

“All money raised via donations allows us to support the funding of ground-breaking research, specialist equipment and nurses – which enables us to go above and beyond for our patients and their families.”

To continue their commitment to Velindre, Peter’s will once again be sponsoring Velindre’s annual Castle 2 Castle run in September on its ten-year anniversary.

Visit Velindre’s JustGiving page to make a donation to the fundraising campaign.

Velindre

Peter’s paints its packaging red in support of Velindre

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