The star of the UK’s most annoying advert, the GoCompare.com opera singer, is now singing for Gwent Police.
The fictional Gio Compario, played by real life Welsh opera star Wynne Evans, stars in a short film warning people of the dangers of not locking their homes properly.
Gio warns homeowners to be “Be Aware” in a new version of the catchy advert music.
The film is in response to a 32% rise in burglaries in the force area.
Superintendent Rhiannon Kirk said: “We know that a large amount of burglaries in Gwent could have been avoided as they happened in homes and premises which were unlocked and
insecure.
“We appreciate that our communities are close-knit and people obviously feel safe if they are doing this, but residents must play their part in helping to prevent crime. Securing your property can help to deter most opportunist burglars.
“The film will be offered to every school in Gwent, in the hope that it will be shown before the end of the summer term.
“Educating children at a young age about keeping our homes safe can be a powerful way to communicate the message more widely and develop good habits across the generations, and we believe this campaign can do just that.”
Star of the film, Wynne Evans said: “Gio has become an instantly recognisable figure so it is fantastic to be able to use him in such a positive way.
“We know from GoCompare.com’s experience that fun characters like Gio are a really effective way to get your message across, so I hope it has the same effect for Gwent Police.”