Business students at the University of Glamorgan’s Business School will able to study bilingually for the first time this year.
From September, students will have the opportunity to study some modules through the medium of Welsh.
Glamorgan Business School has a dedicated Welsh-medium lecturer who is tasked with developing this provision in South East Wales.
The post, held by Heledd Bebb, is one of the first lecturing posts funded by the Coleg Cymraeg Cenedlaethol to raise demand and develop Welsh medium provision.
Further Welsh medium provision will be developed at Glamorgan over the next few years and by 2014, a third of the business course each year will be available through the medium of Welsh.
Students studying two modules a year in business through the medium of Welsh are eligible for the Coleg Cymraeg Cenedlaethol’s incentive scholarships – worth £1,500 over three years.
Ms Bebb said: “Studying business through the medium of Welsh brings a whole host of benefits to the student. In both the private and public sector in Wales, demand for Welsh-medium skills in areas such as marketing, human resources and management is increasing.
“The recent Welsh Language Measure, passed in 2012, by the Welsh Government, will only increase the need for businesses to provide services through the medium of Welsh. Studying part of their course through the medium of Welsh will mean that students will have mastered important transferable skills in both languages which could prove beneficial in an increasingly competitive employment market.”