An Oakdale-based sweet manufacturer has signed a new deal with soft drink brand Tango.
Bon Bon Buddies, Europe’s leading licenced character confectionery company, will expand its own-brand range with the launch of new Tango Nanobytes.
Following the launch of the cosmic-themed Nanobytes sweets in 2013, Bon Bon Buddies’ new partnership will see the sweets available across the UK and Middle East from the end of September 2014.
The new confectionary range will further strengthen Bon Bon Buddies’ own brand range, which is rapidly growing to become a significant income stream for the business. It currently accounts for 4% of the company’s business, and it hopes to grow this to 15% by 2018.
Chris Howarth, managing director of Bon Bon Buddies, said: “Tango is a brand fizzing with energy and its intense flavours and cheeky sense of humour are loved by adults and children alike. It was the perfect choice to extend the Nanobytes range, and we are all really excited to launch the new Orange, Apple and Cherry Tango flavours.
“We are proud of our experience and understanding of the licensed confectionery industry and already work with a number of the sector’s biggest names, including PEZ Sweets, Ritter Sport and Zaini. It’s great to add such a respected British brand as Britvic to this list, and to take the first step in working together in partnership.
“We have worked hard to establish Nanobytes across the UK and international markets, and I am looking forward to getting a whole new fanbase excited about the brand, as well as offering our current fans new flavours to discover.”
Ian Downes, director of Start Licensing, license agent for the Tango brand, said: “We are happy to add Bon Bon Buddies to the licensee list. Their Nanobytes range is a perfect match with Tango and is a fantastic addition to the licensing programme.”
In 2011, it launched its first own-brand, Brain Blasterz, which was followed by the launch of space-themed Nanobytes in 2013.
Bon Bon Buddies was established in 1993 and has grown to become Europe’s premier provider of character confectionery to 40 countries worldwide, with eight dedicated European sales and logistics facilities with further distribution in Central Eastern Europe, China and the Middle East.
The company has won the highly esteemed Queen’s Award for Enterprise for International trade in recognition of its achievement in innovation, international trade and sustainable development.
Bon Bon Buddies, shamelessly using popular cartoon characters to sell sugary, fatty and salty foods to young children.
Where’s the entrepreneur in you? If it creates wealth and jobs where’s the harm? It’s the parent’s job to feed kids correctly. Not the state’s to block certain foods.
Yes it is most certainly the parents responsibility to provide their children with a healthy balanced diet and there is no harm in kids having sweets now and again, I just find it amusing when the
media report on the growing problem of overweight children in Wales and then praise a company who make it their business to use any way they can to promote their unhealthy product to young children. There is a great deal of concern surrounding the use of popular cartoon characters to specifically target children and perhaps in the future there will be some sort of restriction on this type of marketing.