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More than 250 jobs have been saved after a takeover deal was struck at Brace’s Bakery.

The factory, on Pen y Fan Industrial Estate near Oakdale, had been threatened with closure as part of a business “reset” announced in October 2025.

At the time, director Jonathan Brace said the 124-year-old company had “been facing difficult headwinds over the last few months in a challenging market”.

Staff who were due to be made redundant received only half of their May wages, signalling the possible collapse of the long-established bakery.

But West Midlands-based businessman Ranjit Boparan, of Boparan Private Office, confirmed the acquisition on Friday June 5.

In a statement, BPO said: “Brace’s is an iconic brand with a rich heritage, and we are delighted to have been able to reach an agreement to step in and preserve this business, while helping to take it into a new era through investment, innovation and modernisation.

“Brace’s Bakery has been at the heart of its communities for generations, and we are absolutely committed to supporting its long-term success. Our focus is on providing the backing and stability the business needs to move forward and build a sustainable future while maintaining the identity and quality that customers trust.”

Following the investment, Brace’s Bakery said in its own statement: “Boparan Private Office understands our brand, our heritage, and the people behind it.

“This gives us a great opportunity to move the business forward and plan for the future.”

Mr Boparan is also the founder and owner of the multi-billion-pound 2 Sisters Food Group.

Mark Brace, managing director of Brace’s, said BPO will “give the brand the opportunity to build on almost 125 years of baking heritage as we move into a new era”.

He continued: “BPO understands the importance of the Brace’s brand, its people and the communities we serve. Their support provides a clear path forward for the business, allowing us to focus on strengthening Brace’s operations and continuing to deliver the quality products our customers expect.”