Caerphilly Council leader David Poole and interim chief executive Christina Harrhy, will be travelling to a business conference in Cannes, France, to drum up investment for the area.
Acting as representatives of the Cardiff Capital Region City Deal, they will be joined on the visit with colleagues from Monmouthshire, Cardiff, Rhondda Cynon Taf and Bridgend councils to showcase the £1.2 billion scheme.
More than 26,000 people, including potential investors, developers and journalists, are expected to attend the Marche International des Professionals d’Immobilier (MIPIM) in March. The conference is billed as the “world’s premier real estate event”.
Cllr Poole said: “This presents a fantastic opportunity for us to showcase the Cardiff Capital Region to a global audience at a renowned industry event.
“We must be proactive in the way we market and promote the region in order to attract the jobs and investment that will transform South East Wales in the future.”
Ms Harrhy also hopes the visit will be used to showcase Caerphilly, which plays a “pivotal part in the City Deal”.
“Economically, we are not where we want to be in Caerphilly and we have a big gap between prosperity and poverty, which we want to close,” she said.
“We need investors and they’re not going to come knocking on my door, so we’ve got to go and look for it.
“We’re not doing deals there, that happens afterwards. This is about establishing relationships and making those links work.”
The delegation will support the launch of an investment plan and industrial strategy for the City Deal at MIPIM.
In September, the City Deal’s regional cabinet agreed to fund £30,000 towards securing a stand at the Palais des Festivals et des Congrès, and to meet the costs of marketing materials and running fringe events.
Other regions in the UK including Leeds, Greater Manchester, Edinburgh, Liverpool, Bristol and Bath have attended the event in recent years.