Nelson-based Welsh Water has said it wants to quadruple the number of customers registered to manage their accounts in Welsh.
The not-for-profit firm said it wants to increase the number of customers using its Welsh language service from the current 6,500 to 25,000 by the year 2025.
The company made the announcement of the new target at this week’s National Eisteddfod, taking place in Llanrwst, in Conwy.
Chris Jones, Welsh Water’s Chief Executive said: “As a not-for-profit company focused on meeting and exceeding the expectations of our customers, we are continuously looking at ways we can improve the service we offer. The Welsh-language services we offer are integral to this and we have made significant investment since we became a not-for-profit company to increase the range of services available in Welsh.
“But it’s important that we do more than just offer the service – we must also do all we can to ensure we get as many Welsh speakers using the service, because we know there is demand for it.
“We know there can be barriers for some people interacting with companies in Welsh. That is why we will be working together with Welsh Government and the Welsh Language Commissioner to better understand how to overcome these barriers – and work together to help the language flourish in everyday use.”
Minister for Welsh Language and Lifelong Learning, Eluned Morgan AM, welcomed the target and said: “As a country, we have an ambitious and exciting target to reach a million Welsh speakers by 2050. As a government, we are fully committed to the target and I’m hugely encouraged that there is so much support across the country for this ambition.”