Book written by Caerphilly-based businessman gets global recognition

A book written by a Caerphilly-based businessman has been recognised as one of the best small business books of the year at the 2020 International Book Awards and the eLit Book Awards.

The book, called Anti-Sell, was written by Steve Morgan, owner of Morgan Online Marketing.

Mr Morgan specialises in Search Engine Optimisation (SEO) and has worked in the industry for 11 years.

The book is aimed towards self-employed businesspeople and freelancers hoping to navigate the world of marketing.

Mr Morgan, whose business is based at the Welsh Innovation Centre for Enterprise (Welsh ICE) on Caerphilly Business Park, said: “Anyone who has worked as a freelancer or who has been self-employed on a solo basis will know that one of the most difficult aspects of freelancing is sales.

“It’s something that I know I initially struggled with, and being part of a number of freelance communities, it was a story I heard time and time again.”

Mr Morgan added: “People start their small or lifestyle businesses because they have a skill or a trade; they are accountants or solicitors, carpenters or electricians. What they are usually not is salespeople.

“They know what they are doing and can provide an incredible service with years of experience, but many have not had to network or sell before.

“It can be a steep learning curve, because at the end of the day, no matter how good you are at your job, if you don’t have any customers, you aren’t going to earn anything.”